Local merchant honors late butcher

The following piece was written by Joaquin Escobar, owner of La Loma Produce Market – 65 Leland Avenue. It is intended to honor the loss of a skilled local butcher as well as a loyal and reliable man who is sadly missed – Mr. Don Jose. Furthermore, it is intended to acknowledge the strong support La Loma has received from the community through this difficult time. Continue to support neighborhood businesses in Visitacion Valley.


“On February 3rd, 2010, La Loma Produce and Visitation Valley lost one of the best butchers of our times. It did not matter what nationality you were; when you walked to his counter, you were always greeted with a smile and treated with good customer service. He cared about people. Very often you would hear about him attending customer’s parties, funerals or even visit customers that were ill. He wasn’t just a butcher; he was a friend.

Born in El Salvador, he left his beloved wife and kids 8 years ago to better not just his life, but his family’s life as well; his family who needed him the most. Visitation Valley became his new home. He enjoyed working in the Valley so much that he postponed his return to El Salvador. Little did he know that when he said his farewells one night, he would not be able to see the next day. We the people at La Loma Produce would like to thank all the customers who helped in raising money for his funeral and his trip back home. We thank you with all our hearts.”