VVBOOM was honored to host the 13th Annual Lunar New Year Crime Prevention and Public Safety Awareness Campaign Press Conference in downtown Visitacion Valley on Tuesday, February 9th. Previously a safety awareness campaign aimed at educating merchants and curbing the high rates of extortion of Asian owned small businesses in Chinatown and San Francisco, a strong outreach campaign put on by San Francisco Safety Awareness for Everyone (SF SAFE) and the San Francisco Police Department (SFPD) has almost entirely eradicated extortion cases city-wide. This year based on a renewed focus on Muni safety and the growth of the Leland Avenue Merchant Watch group, the Lunar New Year press conference took place in downtown Visitacion Valley. A number of merchants and residents gathered at the intersection of Leland Ave and Desmond St. to take in the event on a sunny Tuesday afternoon. They were joined by members of SF SAFE, dozens of uniformed officers, Bayview Captain Greg Suhr, Ingleside Captain David Lazar and the San Francisco Chief of Police George Gascon who spoke about the importance of reporting crime to law enforcement and how to avoid being a victim of crime. The Chief’s message echoed the overarching principles of the Leland Avenue Merchant Watch group, which stresses relationship building among business owners, communication with law enforcement and a shared focus on crime prevention. When it came time for SF SAFE and SFPD to walk the commercial corridor distributing crime prevention information packages to merchants it was no surprise many of the merchants already knew them by name through their involvement with the Leland Avenue Merchant Watch Group. If you’re interested in seeing video taken from the press conference, search “Partners on Crime: Police and Merchants Team Up on Safety” on youtube.com. We look forward to building on the strong partnerships already in place with SF SAFE and Ingleside Police and growing our Leland Avenue Merchant Watch Group in the coming year.
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